Hi, I reviewed the current Malik Orthopaedics website page by page, with the patient journey, trust signals, treatment discovery, mobile usability and booking flow in mind. The medical credibility is already strong; the main opportunity is presenting that credibility more clearly and removing friction between a visitor’s first search and an appointment enquiry.
The redesign opportunity is not cosmetic. It is about making the website easier to understand, easier to trust and easier to act on. The strongest credentials, treatment options, reviews, locations and payment information already exist, but they are spread across the site instead of being arranged around the patient’s decision process.
A private orthopaedic patient often arrives anxious, uncertain and unfamiliar with the exact procedure they need. The interface should reduce that uncertainty at every step instead of asking the visitor to understand the site structure first.
A fixed hero immediately explains who Mr Malik helps, what he specialises in and where he practises.
Credentials, surgery volume, hospital affiliations, reviews and insurer recognition appear before the visitor has to search for proof.
Visitors can choose Hip, Knee, Robotic, Revision or Non-Surgical care without already knowing the exact procedure name.
Every treatment page answers suitability, expectations, recovery, surgeon experience, hospital availability and patient proof.
A dedicated booking destination gives the patient phone, email, form and location options without returning to the homepage.
For a private medical website, trust is part of the conversion interface. The redesigned pages should surface proof in a compact, repeatable system instead of relying on long biography text alone.
I kept the strongest existing content but reorganised the intended experience around clarity, proof, treatment discovery and conversion.
Current experience: the rotating slider changes the message and CTA, splits attention and makes the first impression inconsistent.
Redesign: one fixed hero with a clear specialist statement, one supportive line, a primary Book an Appointment action and a quieter secondary Explore Treatments route.
Current experience: major proof points are spread through later sections.
Redesign: a compact trust row for 350+ annual replacements, FRCS credentials, robotic surgery, hospital affiliations and verified reviews.
Current experience: several dense paragraphs make the strongest credibility information hard to scan.
Redesign: short narrative + key statistics + three expertise points, with the full profile one click away.
Current experience: the video sits in a large amount of whitespace without enough context.
Redesign: introduce what the video explains, tighten spacing and pair it with a short patient-relevant takeaway or stat.
Current experience: the structure works, but logo sizing and spacing are inconsistent.
Redesign: turn both into consistent, restrained trust bars with equal visual weight and a clear supporting label.
Current experience: uneven card heights, inconsistent empty space and a dated visual system reduce perceived polish.
Redesign: one reusable card component with equal image crops, aligned text, consistent CTA placement and a subtle hover state.
Current experience: more than one review treatment appears across the homepage, making social proof feel fragmented.
Redesign: one strong testimonial section with verified-source context; move the fuller external feed to the dedicated Reviews page.
Current experience: the highest-value conversion section is visually one of the least modern.
Redesign: prominent phone/email actions, short enquiry form, location cards and a clear reassurance line about what happens after the enquiry.
Current experience: useful structure, but limited practical patient information.
Redesign: practice locations/hours, insurer shortcuts, review links, key treatment links and direct booking contact information.
“Services” currently returns the visitor to the homepage. That leaves no dedicated place to understand the complete treatment offering before choosing a procedure.
Treatment name, one-sentence explanation, relevant hospital/location and booking CTA.
Simple suitability criteria written around patient symptoms and diagnosis.
Visual step-by-step explanation instead of one long block of text.
Relevant experience, volume, robotic/revision expertise and hospital proof.
Scannable timelines, common questions and realistic next steps.
Relevant review/testimonial close to the booking decision.
Link or summary explaining self-pay and insurance routes without leaving uncertainty.
Where the consultation/procedure is available, with directions and practice details.
Phone, enquiry form and “Book an Appointment” at the end of the decision journey.
Current experience: 8 categories and 40+ questions create a long black-and-white scroll.
Redesign: category tabs/anchors, accordions, clearer visual separation and direct links from relevant treatment pages to the matching FAQ topic.
Current experience: the page resembles another FAQ list instead of preparing a patient for the consultation.
Redesign: a visual journey: Before You Arrive → What to Bring → Consultation → Investigations → What Happens Next.
Current experience: dense copy and repeated insurance information create unnecessary complexity.
Redesign: two obvious paths — Self-Pay and Private Insurance — each with fees, inclusions and the next action.
Current experience: a useful human point of contact exists but is not strongly integrated into the wider patient journey.
Redesign: use the secretary as reassurance near conversion points: “Your point of contact for booking, insurance, imaging and surgery dates.”
Bring the Blog into the same visual system as the rest of the site rather than treating it as a separate template.
Use featured image, category, title, short excerpt and read-time so visitors can decide quickly what is relevant.
Organise content around Hip, Knee, Recovery, Robotic Surgery and Joint Replacement so browsing also supports SEO topic clusters.
Replace blurry treatment/profile images with sharp, consistent-ratio photography; add meaningful alt text to the 41 currently missing descriptions.
Use one design language for heroes, cards, buttons, accordions, location blocks, trust bars and CTAs so every page feels part of the same practice.
Reduce unnecessary scripts/long tasks and keep interaction lightweight so the redesigned experience feels as polished as it looks, particularly on mobile.
Fixed homepage hero, above-fold trust bar, redesigned homepage contact block, dedicated Contact/Booking page and clearer mobile CTAs.
Dedicated Services hub, consistent treatment-detail template, modern treatment cards, condition-aware pathways and integrated reviews/fees/location proof.
About-page credibility redesign, visual training timeline, award hierarchy, FAQ accordions, First Visit journey and simplified Payment Information.
Unified review presentation, stronger Reviews page, redesigned blog cards, patient-first content categories and contextual testimonials on treatment pages.
Sharp imagery, 41 missing alt descriptions, component consistency, insurer/affiliation bars, footer utility, script/performance cleanup and full mobile QA.
The current website already contains strong medical credentials, treatment depth, hospital relationships and patient proof. The redesigned experience should make those strengths visible earlier, organise them around the patient’s decision process, and remove unnecessary steps before booking.
Once the key pages are rebuilt around this funnel, the website can support both sides of growth: stronger organic landing-page relevance and a clearer path from visit to private consultation.
If you would like to move forward, I can rebuild the highest-impact sections first so the redesign improves not only the appearance of the site, but also the way patients understand, trust and act on the service.
Kind regards,